External Analytics [external_analytics] Module
Connect third-party tools such as Google Analytics (GA4) or Facebook Pixel to your store.
⚠️ Legal requirement: Enabling this module automatically adds a cookie consent popup to your store. This is required by law - third-party tools like Google Analytics and Facebook Pixel collect personal data and cannot be activated without your visitors' explicit consent under GDPR and ePrivacy regulations.
The popup is provided by the platform. You are responsible for its content - including the list of tools you declare, the purpose descriptions, and ensuring they accurately reflect what you have enabled. Incomplete or misleading consent notices remain your legal responsibility as the store operator.
By default, your store uses the built-in analytics module - no popup, no third-party data sharing, no additional compliance burden.
We recommend enabling this module only if you are actively running paid campaigns that require it. It adds compliance overhead and the cookie consent popup ("do you accept our cookies?") may reduce visitor trust compared to stores using built-in analytics only.
Module Configuration
Enable module in System > Configuration.
Configure popup details.
Enter your Pixel/GA codes into HTML Code to run on Accept field.
Popup Content should link to your privacy policy that should explain used mechanics in details.
Module Usage
Module automatically adds popup to your front application and adds configured tracking code whenever user agrees to it.
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