This module provides privacy-friendly analytics without storing user-identifiable personal data. It does not use cookies or browser storage of any kind - visitor identification is derived server-side from anonymised request data using a daily-rotating hash, making re-identification technically impossible.

Because no data is stored on visitors' devices, this module does not require a cookie consent popup under ePrivacy regulations.

Why this matters for your store:

Visitors increasingly distrust and dismiss cookie consent popups - the ones that ask "do you accept our cookies?" on every site they visit. Our built-in analytics avoids this entirely, giving your customers a cleaner experience while keeping you compliant by default.

What you can track:

  • Visit and session volume charts
  • Unique visitor estimates (daily window)
  • Traffic sources and campaign UTM parameters
  • On-site actions and events

Limitations compared to external tools:

  • Cannot track individual visitors across multiple days
  • Cannot build retargeting audiences
  • Cannot integrate with ad platforms

Module Configuration

Enable module in System > Configuration.

No additional configuration is required.

Module Usage

This module adds Marketing > Visits view in admin panel.

Notes

If you require cross-session tracking, retargeting, or ad platform integration, see the external-analytics module.

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